This is what the London advertising agency Grey has to say about the following advert for a washing up liquid:
Women make up nearly 50% of the UK workforce. Despite this, they also spend 117 more minutes every day on household chores than men. We don’t think that’s fair. And neither do Fairy. So, to coincide with International Women’s Day 2016, the iconic household brand asked one simple question: how fair is your home? Together, we made one small change to highlight the issue of gender equality and the division of roles in the home – removing the ‘y’ from the brand’s logo. Fairy became Fair. Check out the video below for more on the issue.