This is how the London advertising agency Grey describe the following advert:

Tasked with promoting Volvo's state-of-the-art CleanZone air filtration system, Grey London created probably the most tranquil, quiet car commercial you will ever see. The sensory film sees the viewer transported to the vast, un-spoilt, open Swedish landscape that inspired Volvo’s technology - 'as close to inhaling a lungful of Swedish Air as you can get without a plane ticket'. To draw attention at car shows and dealerships, the agency even created a luxury 'Swedish Air Inhaler' - a packaging concept for how 'Swedish Air' might be bottled as a consumable; a glass depiction of a deep breath of air.