This is how the London advertising agency Grey describe the following advert:

Tasked with promoting Volvo's state-of-the-art CleanZone air filtration system, Grey London created probably the most tranquil, quiet car commercial you will ever see. The sensory film sees the viewer transported to the vast, un-spoilt, open Swedish landscape that inspired Volvo’s technology - 'as close to inhaling a lungful of Swedish Air as you can get without a plane ticket'. To draw attention at car shows and dealerships, the agency even created a luxury 'Swedish Air Inhaler' - a packaging concept for how 'Swedish Air' might be bottled as a consumable; a glass depiction of a deep breath of air.

http://grey.com/london/work/key/volvo-swedish-air/id/4737/

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