This site deals with my research interests, which centre around issues to do with:
social marketing
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the interaction between religion, community based organisations, minority communities and the State
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in the delivery of health and social services and encouraging behaviour change.
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There are increasingly moves towards having health and social services provided by non-state organisations, including community groups, religious organisations and so on. Such work is being undertaken within an overall framework of people being able to choose who they receive such services from.
That element of choice brings in a role for marketing. Surprisingly marketing is not just about selling fizzy drinks and advertising. The underlying principles can be used to do things like promote behaviour change towards healthier lifestyles. Marketing as a discipline also offers various theories, concepts and tools that can be used to understand the relationships between formal healthcare organisations, informal community groups and the people they are both seeking to serve.
This site explores each of these issues in some more detail. Because it's important to share a common understanding of terms, in various places on this site, I'll put up yellow boxes such as those on the right, which give the definitions of key concepts that I am using. These can often be defined differently in different disciplines, the ones I am using are predominantly from a managerial perspective.
The slide below represents an example of recent work.
