Marketing
Langkawi, Malaysia
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Marketing
Langkawi, Malaysia
Links to artifacts created using Claude
The topics covered are as follows, click the links below to access the relevant artifact:
Buyer behaviour
Research
Promotion
Promotion Decision Tree
Pricing
Price bundling
Marketing Relationships
Audit Trails
Switzerland
Audit Trails
Switzerland
Since 2023 I have used ‘audit trails’ for my coursework on the Marketing Management MSc course at the London School of Economics. This toolkit explains how it works.
Entrepreneurship
Lahore, Pakistan
Entrepreneurship
Lahore, Pakistan
The following two presentations deal with the bases of trust and managing the credibility gap, both important issues for entrepreneurs. My teaching benefits from my contact with various companies as a private investor, experiences of which are described here. I have written some entrepreneurship short cases.
Research
Naqsh e Rustam, Iran
Research
Naqsh e Rustam, Iran
This page contains my teaching of research methods, for the Masters students I supervise at the LSE.
