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Means-End Chain Interview

Discover the deeper motivations behind your purchasing decisions

1. Tell us about a recent meaningful purchase

2. Choose from options at each level: Attributes → Functional Benefits → Emotional Benefits → Values

3. Discover your personal value chain and marketing insights

What recent purchase was meaningful or important to you?

Step 1 of 4

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Your Means-End Chain

From product attributes to personal values

Attributes: Product features

Functional: What it does

Emotional: How it feels

Values: Personal importance

Based on your means-end chain, here's how marketers should approach customers like you: