Promotional Budget Allocator
Discover how resource allocation drives marketing performance
Round 1: Business Context & Basic Allocation
Define your business context and allocate your promotional budget. Channel effectiveness varies significantly based on your company profile and customer base.
Your Business Context (Select all that apply)
Company Stage
Customer Type
Purchase Involvement
Market Position
Strategic Reasoning (Optional)
What's your logic for the business context and budget allocation?
Budget Allocation: 100%
Remaining: 100%
Awareness Building
Mass reach campaigns, advertising, PR. Effectiveness varies by company stage and customer type.
Direct Marketing
Targeted outreach, email campaigns, sales calls. B2B typically shows higher response rates than B2C.