Pebble watch, innovation and fund-raising.

The product lifecycle concept refers to the adoption of an innovation by end-customers, since the vertical axis can be measured in terms of sales. The Pebble story is an interesting one insofar as it takes place in a world where consumers can also be investors and the firm's performance so far has shown how the two domains of fund-raising and consumer marketing can overlap. By appealing to consumers in terms of fund-raising the firm is also hoping to validate its technology and appeal in a way that focusing on private equity may not necessarily have done.

Pebble is going back to Kickstarter to launch its new watch, Pebble Time, available starting today. The new watch is slimmer and curvier than Pebble's earlier models, and for the first time includes a color display and microphone for voice control.