Social marketing & behaviour change
Diagnose & treat — one story, two lenses
Read why the change isn’t happening, name the barrier, then decide what you’d do about it. The lesson is the one you already live by: the wrong diagnosis leads to the wrong treatment.
You’ve been given one lens for this exercise. For each thing Maria says: name the barrier through your lens, then choose what you’d reach for. You’ll find out straight away whether your fix matches your diagnosis.
For the debrief, on your screen. The same story read both ways, pre-filled with the standard reading — tap any cell to match what a table actually said. Striped cells are each lens’s residue: the lines it had to leave behind.