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Marketing


Langkawi, Malaysia

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Marketing


Langkawi, Malaysia

This section deals with my teaching in marketing, the next section deals with entrepreneurship and finally research methods.

The two texts above and below were used on a previous version of the Open University MBA programme.

 

The text above comprises some case studies for marketing exams dealing with branding, relationship marketing, international marketing and marketing communications

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Marketing Examples


Golkonda, Hyderabad, India

Marketing Examples


Golkonda, Hyderabad, India

The following slides contain examples illustrating various marketing concepts.

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Entrepreneurship


Lahore, Pakistan

Entrepreneurship


Lahore, Pakistan

The following two presentations deal with the bases of trust and managing the credibility gap, both important issues for entrepreneurs. This link will take you to some case studies I have written on new ventures, written for Oxford University Press. My teaching benefits from my contact with various companies as a private investor, experiences of which are described here.

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Research


Tower of London

Research


Tower of London

This page contains my teaching of research methods, for the Masters students I supervise at the LSE.