This site is for anyone who has an interest in the innovative and different ways in which health and social care services can be provided and healthier lifestyles promoted.
Whether you are a member of the public, a healthcare professional, working in the voluntary sector, I hope you will find material here to be of interest.
I am always interested in speaking to potential research partners, collaborators and co-authors. Please contact me if you are interested.
h.a.ali@open.ac.uk
This project raised a number of issues in terms of working with volunteers, in a religious context. Further details here.
Social support can be an important determinant of healthy outcomes for cardiac patients. But before a social marketing project can be undertaken to show cardiac patients and their social network members the importance and role of social networks you have to understand how it works within a particular group of people.
This project sought to find out more. Further information here.
The Healthy Ramadan Campaign has been successfully run by the BHF in recent years. In 2005 funding from the FSA enabled the campaign to extend its remit to include healthy eating messages, focusing on encouraging people to reduce their salt intake.
Further information here.
Within the broader social marketing topic, my interest is in the way in which culture and religion can be used by state and secular agencies in order to encourage behaviour change, particularly amongst minority community groups.
On the right are examples of research projects that I have undertaken. Below are the sorts of questions I am interested in exploring.
On the following page are examples of how marketing concepts can be applied to social marketing.
