Church based health promotion campaigns have become a well-established means of delivering messages to local communities. Such campaigns can vary in terms of whether they use places of worship simply as a location (faith-placed) or whether they seek to leverage religious values and beliefs in order to communicate the health promotion message (faith-based).
There are a number of factors accredited
with making places of worship attractive venues where social marketers can access
otherwise be hard to reach ethnic and religious groups (Sternberg 2006). Within
these communities they may be particularly useful as a means of accessing women
who are likely to participate in and value church experiences and therefore may
be more likely to attend health promotion programs in churches (Wells et al
1990) and mosques (Bader et al 2006).