The stand out feature of this advertisement is that the focus is very much on the tourist experience, outside the hotel. It shows what being a tourist means to one person, how they derive pleasure from it and why they are loyal to the brand.

The link to Shangri-La is almost imperceptible, but it is clear. The advert shows the type of person who stays at the Shangri-La and there is enough video coverage of the hotel interior to show people what the quality of the hotel itself is like.

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