This video shows potential customers how they can spend 10x more than they would for competing products in order to buy something that is actually more challenging to use. Then again he is talking about a Leica - the only brand other than Apple I ever heard Steve Jobs mention at an Apple keynote presentation.
This point is also picked up in the following news article:
So some references then, to the hedonic benefits that customers can derive from this brand, and there are some more after this video.
I think the following comments from a review of the camera on DigitalSpy give some indication of its hedonic attributes:
Going back to the comparison with Apple, DPreview.com had this to say about the Leica T (which is made from a single block of aluminium), 'This, you can't help but feel, is the kind of camera that Apple might make, if it were so inclined.' http://www.dpreview.com/previews/leica-t-typ701