Writing in the Academy of Management Review, Clemente and Roulet (2015) deal with the 'spiral of silence', which explains how public opinion is formed. Individuals avoid expressing views publicly that they think are marginalised. As a result,
Clemente, M., and Roulet, T. J. (2015) Public opinion as a source of deinstitutionalisation: A 'spiral of silence approach', Academy of Management Review, Vol. 40, No. 1, 96–114.