Watching the commercial below you'd think that the company in question was all about enabling people to consume.

The small print below the cheery images, however, suggests that that may not necessarily be the case - well not after the consumer had paid 65% interest to the shop.

There are attendant questions around whether or not the products being sold represent utilitarian purchases or conspicuous consumption - for the consumer demographic shopping at Brighthouse. Arguments for the former classification are based on the idea that poorer people may get more of their entertainment at home and therefore may need large televisions more than the well-off.