The slides below show some concepts drawn from the field of marketing and explain how they can be used in social marketing activities.
This site is for anyone who has an interest in the innovative and different ways in which health and social care services can be provided (via co-production) and healthier lifestyles promoted (using social marketing).
Whether you are a member of the public, a healthcare professional, working in the voluntary sector, I hope you will find material here to be of interest.
I am always interested in speaking to potential research partners, collaborators and co-authors. Please contact me if you are interested.
You are welcome to air issues relating to the implementation of co-production and social marketing projects in the comments pages and the feedback sections.
h.a.ali@open.ac.uk
The slides below show some concepts drawn from the field of marketing and explain how they can be used in social marketing activities.
