haiderali

Social marketing & Co-production - Marketing Applied

Welcome

This site is for anyone who has an interest in the innovative and different ways in which health and social care services can be provided (via co-production) and healthier lifestyles promoted (using social marketing).

Whether you are a member of the public, a healthcare professional, working in the voluntary sector, I hope you will find material here to be of interest.

I am always interested in speaking to potential research partners, collaborators and co-authors. Please contact me if you are interested.

You are welcome to air issues relating to the implementation of co-production and social marketing projects in the comments pages and the feedback sections.

h.a.ali@open.ac.uk

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What is Social Marketing?

An explanation by my colleague Prof. Gerard Hastings at the Institute for Social Marketing - University of Stirling/Open University

Social Cooking Project

This project raised a number of issues in terms of working with volunteers, in a religious context. Further details here.

HeartNet

Social support can be an important determinant of healthy outcomes for cardiac patients. But before a social marketing project can be undertaken to show cardiac patients and their social network members the importance and role of social networks you have to understand how it works within a particular group of people.

This project sought to find out more. Further information here.

Healthy Ramadan Campaign

The Healthy Ramadan Campaign has been successfully run by the BHF in recent years. In 2005 funding from the FSA enabled the campaign to extend its remit to include healthy eating messages, focusing on encouraging people to reduce their salt intake.

Further information here.

Faith Leaders and Workers

This was a training programme (sponsored by CLG - (a UK government department) aimed at faith leaders and workers and the social marketing element was the emphasis on encouraging interfaith dialogue and better governance in places of worship as a means of combating extremism. My colleagues and i assessed the programme and the report can be accessed here:

http://www.communities.gov.uk/documents/communities/pdf/1147399.pdf

Social Marketing

Within the broader social marketing topic, my interest is in the way in which culture and religion can be used by state and secular agencies in order to encourage behaviour change, particularly amongst minority community groups.

17SikhSwiss_med

The image on the left shows the preparation of food for congregation members in a gurdwara. The British Heart Foundation and the Food Standards Agency sought to encourage the preparation of healthier meals and this was undertaken as part of their 'Social Cooking' project. Further details on the right of this page.

Also on the right are examples of research projects that I have undertaken. Below are the sorts of questions I am interested in exploring.

Research Diagram.003

On the following page are examples of how marketing concepts can be applied to social marketing.